
Real Estate Broker Lead Capture
Instant SMS follow-up on every listing lead with a 5-day nurture sequence and self-serve showing booking.
The challenge
- Leads from Zillow and landing pages go cold within hours
- No consistent follow-up across a busy showing schedule
- Buyers and sellers slip through the cracks between open houses
What we built
We map your actual sales stages into custom pipelines, set up opportunity fields, automation triggers, and reporting dashboards so every lead is visible, scored, and never falls through the cracks.
- Custom pipeline stages mapped to your sales process
- Custom fields for opportunity data
- Stage-change automation triggers
- Lead scoring and routing rules
- Reporting dashboard setup
- Contact record and tag architecture
The automation flow
- 1
New lead captured from landing page → instant SMS reply with next steps
- 2
5-day multi-channel nurture sequence (SMS + email + voicemail)
- 3
Lead books a showing via self-serve calendar
- 4
Stage updates to 'Showing Booked' and assigns the agent a task
- 5
Post-close thank-you and referral-request automation
Written by certified experts — not AI filler
Every recommendation on this page is based on systems we have actually built and tested for real clients. We document the trigger logic, pipeline stages, and automation flows we deploy — then publish the before/after metrics from live projects. We do not recommend setups we have not delivered ourselves.
Author: CertifiedHighLevelExperts · Reviewed by: Certified GoHighLevel Experts Team · Last reviewed: 2026-09-16
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