Understanding what the platform costs — and what's included at each plan — helps you budget accurately and avoid surprises. Here's a plain-English breakdown of the pricing.
The platform's own pricing
The platform itself offers tiered subscription plans with different feature sets and contact limits. Pricing has evolved over time, so check the official site for current numbers — but expect a monthly subscription that scales with contacts and features.
What's included
Most plans include the CRM, pipelines, funnels, website builder, calendar, and email/SMS automation. Higher tiers add SaaS mode, AI features, and higher contact limits. SMS and voice carry per-message and per-minute usage costs on top.
The build cost vs the subscription
The subscription is the platform; the build is the setup. Our published tiers — Basic $499, Standard $1,299, Premium $2,499 — are one-time setup costs on top of the platform subscription. Many providers hide this; we publish it.
Total cost of ownership
Add the monthly subscription, usage costs (SMS/voice), and your one-time build. Compared to the six separate tools it replaces, most businesses come out ahead — and gain automation they didn't have before.
The bottom line
Budget for the subscription, usage, and a one-time build. With published build pricing, you can forecast the total cost accurately — no quote-behind-a-call surprises.
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